Will apartheid ever end?
In response to the performative activism demonstrated by South Afrikans during the viral #BlackOutTuesday moment that took place across social media on the 2nd of June in 2020, #ReviveBlackConsciousness is a revolutionary digital media campaign designed to engage citizens in taking meaningful action against systemic racism, and to collectively participate in the reimagination of a non racial South Afrika. #BlackOutTuesday was a social media event in which several people around the world posted pictures of black squares on their social media profile. The event was inspired by an initiative called #TheShowMustBePaused which was created by two black American women in response to the murders of George Floyd, Breona Taylor, Ahmaud Arbery and countless other black American citizens at the hands of police. Several black South African citizens including Petrus Miggels, Collins Khosa, Nathaniel Julies and many others also died at the hands of state law enforcement in South Africa during this period. This intense vibration of resistance against the dehumanisation of black bodies had such a profound impact on South Afrika that President Cyril Ramaphosa made a public declaration of national support for the Black Lives Matter movement at the UN General Assembly.
This campaign was also designed to help build solidarity among Afrikans by accelerating decolonisation across the continent via the creative economy, and to engage citizens in being more proactive in taking meaningful action to protect and empower black communities. Additionally, this platform will also explore the meanings and experiences of "blackness" in South Afrika, and the Pan Afrikan diaspora. The aim of the campaign is to conscientize and decolonise the minds of young South Afrikans by reviving the Black Consciousness movement that inspired the South Afrikan youth of 1976 to take a stand against apartheid.
This new manifestation of the movement in the digital era is known as "the black consciousness network" and is a collective of creatives, scholars, and activists intent on taking a stand against #TheNewApartheid.
The role of the network is to continually campaign for racial equity in correspondence to the government’s call to action for all citizens to support its "National Action Plan to combat racism, racial discrimination, xenophobia, and related intolerance", which was launched in 2019.
A plan of action for protecting and empowering black communities will be announced regularly and requires your support.
Follow @reviveblackconsciousness on Instagram for updates.